Smokehouse 101

Smokehouse 101 is a BBQ joint in Melbourne’s western suburbs.

Providing a complete design solution from branding through to web and menu design, I differentiated the restaurant from its more generically-styled counterparts (think cowboy fonts and Texan stars) with a logo that uses traditional American “baseball” typography as its starting point and ends up with a brand identity that expresses sheer modernist elegance. This balance of heritage and contemporary aesthetics was then disseminated through the signage, menus and website.

Services
Branding
Signage
Menu Design
Web Design
Stationery
Copywriting
Photography


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